ZETTOC Kids Toothpaste Cola 70g NPN

Getting a six-year-old to brush properly is mostly a flavour problem. Mint burns, and a child who dislikes the taste will rush the job or skip it. That is the entire reasoning behind a cola-flavoured kids toothpaste: it removes the objection.

This is the ages 6 and over formulation in the Zettoc Kids range, which is the point at which the first permanent teeth are coming through. It contains sodium fluoride and cetylpyridinium chloride, and is sweetened with xylitol rather than sugar. There is no mint, no artificial colouring and the abrasion level is low.

Zettoc has been making toothpaste in Japan since 1954. As a children's toothpaste, it is used the same way as any other: a pea-sized amount, twice a day, with an adult supervising and the child spitting out afterwards. The range also covers a fluoride-free gel for ages 2 to 5, which is the one to choose for a younger child.

Features

●        70 g tube

●        For children aged 6 and over

●        Cola flavour

●        Sodium fluoride and cetylpyridinium chloride

●        25% xylitol

●        No mint, no artificial colours

●        Low-abrasion formula

Concerns

●        Children refusing to brush because mint toothpaste burns

●        Finding a flavour a child will accept

●        Making the brushing routine less of a battle

●        Wanting a formula made for the age group

Suitable For

●        Children aged 6 and over

●        Twice-daily brushing with adult supervision

●        Children who dislike mint

●        Households moving on from a toddler toothpaste

Made In

Japan.

●        A flavour children accept, which is most of the battle at this age

●        Formulated for the age at which permanent teeth are coming through

●        Sweetened with xylitol rather than sugar

●        Low-abrasion formula, appropriate for young teeth

●        No mint burn and no artificial colouring

●        A standard 70 g tube for everyday family use

1.     Apply a pea-sized amount to a child's toothbrush.

2.     Supervise brushing. Brush all tooth surfaces for two to three minutes.

3.     Have the child spit out thoroughly afterwards. Toothpaste should not be swallowed.

4.     Use twice a day, morning and evening.

5.     For children under 6, use the age-appropriate product in the range instead.

6.     Store with the cap closed, out of reach of young children.

Key Ingredients

●        Sodium Fluoride: the fluoride source in the formula

●        Cetylpyridinium Chloride (CPC): an antimicrobial agent in the formula

●        Xylitol: the sweetener, at 25%

●        Sorbitol and Glycerin: the wetting agents that give the gel its texture

●        Silica: the cleaning agent

●        Cola flavouring

Claims

●        Contains sodium fluoride

●        Contains cetylpyridinium chloride

●        Contains alcohol

●        Contains parabens (methylparaben and propylparaben)

●        For children aged 6 and over. Use the age-appropriate product in the range for younger children

●        Supervise brushing. Use only a pea-sized amount and have the child spit out afterwards

●        Do not swallow

●        Keep out of reach of young children

●        Discontinue use and speak to a dentist if any irritation occurs

Full Ingredients

Water, Alcohol, Sorbitol, Glycerin, Xylitol, Silica, Cellulose Gum, Flavour, Hydrogenated Castor Oil, Disodium EDTA, Sodium Fluoride, Methylparaben, Propylparaben, Cetylpyridinium Chloride.

Zettoc is a Japanese oral care manufacturer that has been producing toothpaste since 1954. The Zettoc Kids range is organised by age group, with fluoride-free gel formulations for ages 2 to 5 and fluoride formulations for ages 6 and over, in flavours chosen to make brushing easier for children.

C&C Cosmetics carries Zettoc alongside other Japanese personal care products, with shipping across Canada.

●        1 x Zettoc Kids Toothpaste, Cola flavour, 70 g