Questions about IM FROM Rice Serum 30ml

A: It means the fermented rice germ extract makes up 73 percent of the formula and sits first on the ingredient list. In many products a headline ingredient appears far down the list in a trace amount, so the position matters as much as the number.

A: Fermentation with Aspergillus, the mould genus used in sake and soy sauce production, breaks the rice germ down into smaller components including amino acids and sugars. That is why the ingredient is listed as a ferment extract filtrate.

A: Yes. The product is vegan and cruelty free.

A: Yes. The texture is a light serum and the emollient is squalane rather than a heavy oil, so it works on oily skin as well as dry.

A: The toner is the product the brand is best known for and is a different step in a routine. The serum is more concentrated and goes on after the toner. Many people use both.

A: Niacinamide layers comfortably with most routines. Introduce any new combination gradually and reduce frequency if your skin feels sensitised.