SHISEIDO Fino Premium Touch Moist Shampoo 550ml

If your hair feels dry, brittle, or damaged from colour, heat, or the weather, a nourishing shampoo makes a real difference to how it looks and feels. The Fino Premium Touch Moist Shampoo is a moisturizing Japanese shampoo that cleanses gently while helping to soften and condition dry, damaged-looking hair. It works up into a rich lather and rinses clean, leaving hair feeling smooth and looking glossy.

What makes this Fino shampoo a long-time favorite is the nourishing ingredient mix from the same line as its cult hair mask. It contains royal jelly extract, PCA, hydrolyzed wheat protein, and SHISEIDO's Lipidure EX moisture ingredient to help condition strands and smooth the look of frizz as you wash. The creamy lather wraps each strand for a gentle cleanse, and it leaves behind an elegant floral fragrance. It does contain sulfates and silicones, which many people love for a rich lather and silky finish.

This shampoo suits most hair types and is an especially nice pick for dry, damaged, coloured, or permed hair that wants more moisture and shine. It pairs beautifully with the matching Fino conditioner and hair mask. One honest note: it contains fragrance and royal jelly, so if you avoid scented products, prefer sulfate-free or silicone-free shampoos, or follow a vegan routine, this may not be the right choice for you

Features:

• Moisturizing shampoo for dry and damaged-looking hair

• Rich, creamy lather that cleanses gently and rinses clean

• Royal jelly, PCA, and wheat protein help condition as you wash

• Lipidure EX moisture ingredient helps soften strands

• Leaves hair feeling smooth and looking glossy

• Elegant floral fragrance

Concerns:

• Dry, brittle, or damaged-looking hair

• Frizz and dullness

• Damage from colour, perms, heat, or the weather

• Hair that wants a more nourishing wash

Suitable For:

• Most hair types wanting more moisture

• Dry, damaged, coloured, or permed hair

• Anyone pairing it with the Fino conditioner or hair mask

• Less ideal for those who avoid fragrance, sulfates, or silicones, or prefer vegan products

Made In:

• Japan

• The moisturizing formula helps dry, damaged-looking hair feel softer and look smoother

• Royal jelly and PCA help condition and add moisture as you cleanse

• Wheat protein and Lipidure EX help smooth strands and reduce the appearance of frizz

• The rich, creamy lather gives a gentle but thorough cleanse

• Silicones help leave hair feeling silky and looking glossy after rinsing

• It pairs with the Fino conditioner and hair mask for a full nourishing routine

1. Dampen your hair thoroughly with lukewarm water.

2. Dispense one to two pumps of shampoo into your hands or onto your scalp.

3. Massage into the scalp in small circular motions to work up a rich lather.

4. Cleanse for about a minute, then rinse thoroughly with water.

5. Follow with the Fino Premium Touch conditioner, and the hair mask once or twice a week.

6. Use as your regular shampoo, as often as you wash your hair.

Key Ingredients:

• Royal Jelly Extract: A nourishing, bee-derived ingredient that helps moisturize and condition the hair.

• PCA (Sodium PCA): A humectant that helps hair hold on to moisture and feel stronger.

• Hydrolyzed Wheat Protein: A protein that helps condition and smooth damaged-looking strands.

• Lipidure EX (Polyquaternium-64): Shiseido's moisture ingredient that helps soften and improve the appearance of dry hair

• Dimethicone: A silicone that helps leave hair feeling silky and looking shiny

Ingredient Claims:

• Contains Fragrance

• Contains Sulfates (SLES)

• Contains Silicones

Full Ingredients List:

Verify the full ingredient list against the current product packaging, Sodium Methyl Cocoyl Taurate, Dipropylene Glycol, Glycol Distearate, Cocamide MEA, Sorbitol, Dimethicone, Sodium Chloride, PCA, Hydrolyzed Wheat Protein, Polyquaternium-64, Hydrolyzed Wheat Powder Starch, Royal Jelly Extract, Citric Acid, Ceratonia Siliqua Hydroxypropyltrimonium Chloride, Sodium Methyl Lauroyl Taurate, Disodium EDTA, Butylene Glycol, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Methylparaben, Propylparaben, Fragrance

Fino is a premium Japanese haircare line from Shiseido, one of Japan's oldest and most respected beauty companies, established in 1872. The Fino Premium Touch range is best known for its cult hair mask and its moisture-focused, salon-style formulas for dry and damaged hair, built around royal jelly and Shiseido's Lipidure EX. Shoppers tend to reach for Fino when they want nourishing, repair-focused haircare at home. At C&C Cosmetics, you can shop authentic Shiseido Fino with no surprise customs charges and reliable delivery across Canada.

• Shiseido Fino Premium Touch Moist Shampoo

• 550 ml

• 1 pump bottle

• Moisturizing shampoo