KAO Liese Foam Hair Color Ice Bluege

The reason Liese Foam Hair Color took over Japanese drugstores is the format.  Instead of mixing a cream and painting it on section by section, you combine two liquids in the bottle, pump out a foam, and massage it through dry hair with your hands. The back of your head, where home colour usually goes wrong, gets covered as easily as the front.

Liese Ice Bluege is a cool blue-grey beige, one of the coldest shades in the range.  The blue is there to cancel orange, and the beige keeps it from reading as a flat grey. It is a fashion shade rather than a natural one.

That means pre-lightening is essential. Blue and grey tones have no warmth to fight the natural red pigment in dark hair, so on unbleached hair you will get a faint cool cast at most, not the shade on the box. It is a proper oxidative dye with a hydrogen peroxide developer, and the safety steps come with that: a skin allergy test 48 hours before every single use.

Features

●        Two-part foam hair colour kit

●        Ice Bluege shade

●        Foam application, no brush or bowl needed

●        Gloves included

●        20 to 30 minute processing time

●        Contains royal jelly extract and hydrolyzed silk and includes a rinse-off treatment 

Concerns

●        Uneven home colour, especially at the back of the head

●        Orange and brassy tones showing in lightened hair

●        Wanting a cool fashion shade without a salon appointment

●        Finding cream dyes messy and hard to apply alone

Suitable For

●        Hair that has already been bleached or heavily lightened

●        Home colouring without a second pair of hands

●        Anyone comfortable with a permanent oxidative dye

●        Adults only

Made In

Made in Japan.

●        Foam spreads through the hair by hand, so coverage is even without a brush

●        The blue cast counteracts orange tones in lightened hair

●        The beige base keeps it from reading as a flat grey

●        Reaches the back of the head and the roots easily when colouring alone

●        Royal jelly extract and hydrolyzed silk condition during processing

●        Includes a rinse-off treatment for after colouring

1.     Perform a skin allergy patch test 48 hours before colouring. Do this before every use, even if you have used this product before.

2.     If the product is cold or warm, leave it at room temperature, around 20 to 30 °C, for about an hour before mixing. 

3.     Put on the gloves provided. Add the first liquid to the second and mix as directed in the leaflet. 

4.     Pump the bottle to produce foam and apply generously to dry hair. Massage through with your fingers, working from the roots down through the lengths until evenly covered. 

6.     Leave for 20 to 30 minutes.

7.     Rinse thoroughly until the water runs clear, then shampoo and apply the included treatment. Keep the foam and rinse water away from the eyes. Rinse immediately with water if any gets in.

Key Ingredients

●        Para-aminophenol, Toluene-2,5-diamine, 2,4-diaminophenoxyethanol HCl and 5-amino-o-cresol: the colour precursors in the first liquid

●        Hydrogen peroxide: the developer in the second liquid, which makes the colour permanent

●        Ammonia water: raises the hair cuticle so colour can deposit

●        Royal Jelly Extract and Hydrolyzed Silk: conditioning ingredients included during processing

●        Sodium Laureth Sulfate and POE alkyl ether: the foaming system

Claims

●        Perform a skin allergy test 48 hours before each and every use, including if you have used this product before

●        Do not use on anyone under 16, on eyebrows or eyelashes, or on an irritated, broken or sunburned scalp 

●        Do not use if you have ever had a reaction to a hair colourant, or if you have had a black henna temporary tattoo reaction

●        Contains para-phenylenediamine-family colourants, which can cause severe allergic reactions in sensitised people 

●        Contains hydrogen peroxide and ammonia

●        Contains fragrance

●        Contains royal jelly extract, hydrolyzed silk and lanolin derivatives, all animal-derived, so this product is not vegan 

●        Wear the gloves provided. Keep out of reach of children

Full Ingredients: First Liquid

Para-aminophenol*, Toluene-2,5-diamine*, 2,4-Diaminophenoxyethanol HCl*, 5-Amino-o-cresol*, Water, POE Alkyl (12-14) Ether, MEA, Sodium Laureth Sulfate, Ethanol, Strong Ammonia Water, Dimethyldiallylammonium Chloride/Acrylic Acid Copolymer Solution, Sodium Coconut Oil Fatty Acid Acylglutamate, Ammonium Chloride, Fragrance, Anhydrous Sodium Sulfate, Ascorbic Acid, Myristyl Alcohol. (* denotes active ingredient.)

Full Ingredients: Second Liquid

Hydrogen Peroxide Solution*, Water, Steartrimonium Chloride, POE Cetyl Ether, PG, PPG, Behenyl Alcohol, Cetanol, Hydroxyethane Diphosphonic Acid Solution, Soft Lanolin Fatty Acid, Sodium Hydroxide Solution, Oxyquinoline Sulfate. (* denotes active ingredient.)

Kao is one of Japan's largest household and personal care companies, and Liese is its hair colour and styling brand. The foam colour format is what made the line a fixture in Japanese drugstores, and the shade range refreshes regularly with fashion tones alongside the standard browns. Its foam application method allows users to distribute colour through their hair without a brush or bowl, making at-home colouring more convenient.

C&C Cosmetics carries Liese alongside other Japanese hair care, with shipping across Canada.

●        1 x first liquid

●        1 x second liquid in the foaming bottle

●        1 x rinse-off treatment

●        1 x pair of gloves

●        Instruction leaflet