RYO is Amorepacific's hair care brand, built around Korean herbal ingredients, and RYO hair dye applies that to a permanent cream colourant. The herbal complex includes centella asiatica, safflower seed oil and camellia seed oil, which is what separates it in positioning from a standard box dye.
The three-dose packaging is the genuinely useful part. Rather than one large tube, you get three separate portions of each component, so you can colour roots one month and use the rest later without the mixed product going off. For anyone touching up greys every few weeks, that is more practical than a single-use box.
Shade 7O Orange Brown is the warm option in the range, a lively orange-brown rather than a neutral. The line covers black through to light brown, and shades are chosen partly by how much grey you are covering.
This is a permanent oxidative dye: the first cream carries the colour precursors and the second contains hydrogen peroxide. The safety steps come with that, and a skin allergy test 48 hours before every single use is not optional.
Features
● Permanent cream hair colour
● Shade 7O Orange Brown
● Three separate doses of each component
● Herbal complex: centella asiatica, safflower seed oil, camellia seed oil
● Gloves, gown, brush and mixing tray included
● 30-minute processing time
● Made by Amorepacific
Concerns
● Grey coverage at the roots between salon visits
● Box dyes leaving hair rough after colouring
● Wanting a warm shade rather than a neutral brown
● Wasting product when you only need to do roots
● Scalp discomfort during colouring
Suitable For
● Adults only
● Grey coverage and root touch-ups
● Home colouring
● Anyone comfortable with a permanent oxidative dye
Made In
South Korea.